I'M AN ANIMAL, TOO
CAROLINE AGNES started as a stopgap for the gifting frenzy surrounding the birth of babies, and has revealed itself as a campaign. It was introduced as a product that fulfilled our cultural imperative to give things to families inviting new life on earth while causing less damage to those babies’ environment than most on the market. I always knew that making it a product gave me the opportunity to talk about this message in the most widely visible places for the American mother, gossip mags, Pinterest & baby registries. Herein lies part of the problem: why has our culture surrounded mothers with consumer platforms, rather than ideological ones that support human life? And why are we ratifying the pervasive existence of these platforms?
The title of our second line, I’M AN ANIMAL, TOO brings my soft served messaging into starker focus. At a time when species extinction rates are at a high that the world hasn’t seen in millions and millions of years (prior to human existence), our environments in Houston, Florida and Puerto Rico (Nigeria, Syria, Sudan, Bangladesh and on and on...) have been devastated by extreme events exacerbated by manmade climate change: it’s important to remember that we are animals, too.
That said, the solution to the problems that led me to make the stuff of CAROLINE AGNES definitely isn’t more stuff. So, I have a confession to make and an unconventional sales pitch: we’d be just as happy for you to become a member of NRDC, who will benefit from all profits of our new line, I’M AN ANIMAL, TOO. Or make a monthly donation to Earth Justice, the environmental litigators who get the profits of our first line, C REX. Both serve to halt the environmental tyranny brought on by corruption in our public and private sectors.
If a loved one is having a baby, or you are fortunate and about to have your own, these small pieces of clothing are a kinder object to give them than many on the market. We’d like to thank our slow fashion sister at Four Rabbit for our stellar new designs and encourage you to come our way if you do need stuff for a baby (and you do, just not as much as you’ve been led to believe).
As our community of mothers who see the imperative for environmental action continues to grow, I hope to be a link in the chain of useful information for you as I learn. CAROLINE AGNES' partner, Olivia Gossett writes this very short weekly email about how we can collectively fight climate change with small, unexpected changes in our daily habits. Please join the TODAY WE WILL newsletter and start your journey with us to a kinder culture.
Certainly, the fight for radical changes in our energy sector, waste management and manufacturing practices, trade policies and consumer culture all have to take place. This can be overwhelming for an individual to take on, but join us in taking this necessary adaptation personally, and one step at a time. If this environmental catastrophe has taught us anything it’s that we have the power to change the earth.
Also, if a baby in your life needs clothing, we have their backs.
May We Give Them the World,
CAROLINE AGNES is a fundraising project named after my two daughters: Caroline, my only daughter and Agnes, my TV character Liz Keen’s daughter. While Agnes is dangerously exposed to one of the most outlandish criminal underworlds in entertainment, Caroline is part of a whole generation of babies facing a real threat.
We know we are fortunate, and Caroline is among the safest children on the planet, but being born in a safe space on a planet that is losing the capacity to support human life, possibly within her lifetime and her potential children’s lifetimes is a danger that effects all of our children.
As gifts rolled in after Caroline's birth I was grateful to those celebrating her arrival, but had a strong feeling that gift-giving was now threatening to her future. The huge boxes, bubble wrap and synthetic toys filled our one bedroom apartment to the point we had a constant stack of recycling at the door and a revolving donation pile. Turned out she didn't need all of that stuff. All she really needed were diapers, bottles... and clothes. But that wasn't the point. People were gifting to express their love for our growing family.
How do we participate in this cultural expression of love without participating in the polluting industrial complex surrounding the birth of a baby, that ultimately harms their future prospects? At CAROLINE AGNES we are dedicated to raising money for our environment's defenders, and providing an option for parents, friends and families with new human life in their lives to engage in more local, less toxic and less wasteful ways of gifting.
With CAROLINE AGNES as a stepping stone, I am a beginner. Our clothing is produced more locally, in the US. Our fabrics are made from organic, natural fibers. Our designs are unisex so that they can be handed-down to a friend’s baby, a brother or a sister. Our packaging is post-consumer paper, minimal and recyclable.
All proceeds for our first series C REX, go to Earth Justice. C REX was lovingly sketched by my godson Rex’s father, Alexander Brooks Barton, to pay homage to our most vulnerable species.